Nova Smart Home ←

Motion & Art Direction.

At Ueno, I worked on a campaign for Nova. A telecom company in Iceland. Users go from room to room, clicking on the various smart home products that belong there. This little world is full of joyful visual elements, and those who look carefully are sure to get rewarded.

The scene also changes depending on the time of day, and the room that users focus on. And in the spirit of the holidays, they are never far from the products shown and an ever so festive buy button.